Institution: It is predicted that social e-commerce will become a new hotspot in the IT terminal market during the "Double Eleven" shopping festival this year
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On October 20th, according to market analysis firm IDC, China's overall IT terminal sales will reach 760 million units in 2023, a year-on-year decrease of 1.9%
On October 20th, according to market analysis firm IDC, China's overall IT terminal sales will reach 760 million units in 2023, a year-on-year decrease of 1.9%. Among them, PC sales will decrease by 19.7%, mobile phones by 3.6%, and tablets by 6.4%. In order to boost sales, various manufacturers have increased their investment in sales channels, attempting to compete for more market share through game market channels.
IDC predicts that during the upcoming "Double Eleven" shopping festival this year, the IT terminal market e-commerce platform will still be the main battlefield, and social e-commerce will become a new hotspot. The combination of social media platforms and e-commerce platforms will bring consumers a more personalized shopping experience. Through social sharing, recommended purchases, and other methods, consumers can more conveniently obtain product information and share shopping experiences. This social and interactive shopping model will enable consumers to participate more and enhance the fun and satisfaction of shopping.
The phenomenon of displacement will increase. IDC analysis shows that due to fierce market competition, consumers have more choices. In order to attract customers, merchants have to lower prices. However, for consumers, good goods are not just low-priced products, quality and performance are equally important. Therefore, future products can only truly meet the needs of consumers by balancing price and quality. In addition, IT products are expected to achieve overall sales growth of consumer IT products, driven by the return of people from restaurants and entertainment stores in shopping malls.
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