The XR Market Remains Stable in the Short Term, but Apple Vision Pro Leads Technological Innovation, with Huge Growth Potential in the Future

Tech 2024-08-02 17:31:46 Source: Network

The XR Market Remains Stable in the Short Term, but Apple Vision Pro Leads Technological Innovation, with Huge Growth Potential in the FutureA recent research report from market research firm Omdia indicates that the total shipment volume of XR displays in 2024 will remain flat compared to 2023, with near-eye display shipments also staying at 17.2 million units, suggesting a stable market in the short term

The XR Market Remains Stable in the Short Term, but Apple Vision Pro Leads Technological Innovation, with Huge Growth Potential in the Future

A recent research report from market research firm Omdia indicates that the total shipment volume of XR displays in 2024 will remain flat compared to 2023, with near-eye display shipments also staying at 17.2 million units, suggesting a stable market in the short term. Despite this, positive technological innovations and market share shifts point towards the long-term growth potential of the XR market.

The report points out that Apple Vision Pro will be a major focus in the XR market in 2024. However, its high price is expected to limit its sales, preventing it from significantly driving overall market growth. Nevertheless, the launch of Apple Vision Pro has undoubtedly boosted the market share of OLED on silicon (OLEDoS) displays.

"Despite short-term challenges, we are confident in the long-term outlook for the XR market," said Lin Lin, Senior Analyst, Display Research at Omdia. He further predicts that near-eye display shipments will experience rapid growth starting from 2027, reaching 92.9 million units by 2030, demonstrating the immense growth potential of the XR market in the coming years.

On the hardware front, Meta and PICO will launch Quest 3S and PICO 4S in the second half of 2024, both priced lower than their predecessors, aiming to boost sales. Meta Platforms has also announced that it will open-source its XR operating system for the first time to third-party terminal device manufacturers, including Asus, Lenovo, and Microsoft Xbox, bringing new vitality and competitiveness to the XR market.

On the software front, PlayStation VR2 (PS VR2) now supports PC VR games, breaking away from its previous exclusivity for PS5, which is expected to drive sales growth for PS VR2. Meta Platforms will also focus on improving the quality and quantity of its platform and application software to enhance the sales of its hardware terminals.

In conclusion, despite facing some challenges in the short term, the launch of Apple Vision Pro has brought new technological innovations to the market and driven the market share growth of OLEDoS displays. With continuous advancements in hardware and software technologies, and active deployment by market players, the XR market is poised for long-term rapid growth, with near-eye display shipments expected to exceed 90 million units by 2030, becoming an important direction for future technological development.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: in the The XR Market Remains Stable Short Term