Hisense's "Green Planet Renewal Plan": Trade-in for Upgraded Green and Low-Carbon Living
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Hisense's "Green Planet Renewal Plan": Trade-in for Upgraded Green and Low-Carbon LivingOn August 28th, the "Chain Thousands of Enterprises to Benefit Ten Thousand Families" Good Product Renewal Season event, focusing on nationwide consumer goods trade-in, was launched in Wuhan, Hubei Province. Hisense, as a leading representative in the home appliance field, actively participated in the signing of trade-in supply and demand projects
Hisense's "Green Planet Renewal Plan": Trade-in for Upgraded Green and Low-Carbon Living
On August 28th, the "Chain Thousands of Enterprises to Benefit Ten Thousand Families" Good Product Renewal Season event, focusing on nationwide consumer goods trade-in, was launched in Wuhan, Hubei Province. Hisense, as a leading representative in the home appliance field, actively participated in the signing of trade-in supply and demand projects. In response to the national call for "consumer goods trade-in," Hisense has selected thousands of high-energy efficiency green home appliances, including TVs, refrigerators, air conditioners, washing machines, and kitchen appliances, and launched the "Green Planet Renewal Plan" to promote the implementation of trade-in policies, enabling consumers to enjoy smart and environmentally friendly appliances more conveniently.
At the event, Hisense pledged to provide billions of yuan in enterprise subsidies, combined with government subsidies, offering a maximum subsidy of 4,000 yuan per unit, making it "easier to get rid of the old and more willing to upgrade." This move also demonstrates Hisense's commitment to the trade-in market and its determination to promote green consumption.
It is understood that Hisense launched the "Green Planet Renewal Plan" as early as 2023, conducting trade-in activities across all channels, and accumulating a total of 910,000 old appliances recycled that year. Since the beginning of this year, with the introduction of trade-in upgrade measures by the state and various provinces and cities, Hisense has continued to vigorously promote trade-in activities, with a trade-in penetration rate exceeding 20%.
The launch of Hisense's "Green Planet Renewal Plan" not only aligns with the trend of home appliance consumption shifting from basic needs to improvement but also reflects Hisense's focus on green energy-saving and intelligent new products. As one of the few companies in the industry with a complete coverage of three major home appliance segments - black appliances, white appliances, and kitchen appliances - Hisense possesses unique technological advantages and can comprehensively meet the diverse upgrade needs of users through high-quality supply.
For example, Hisense's independently developed laser TVs save more than 50% energy compared to traditional TVs, and the total recyclable utilization rate of component materials has increased to 92%. Hisense's ULEDX high-end image quality technology platform leads the industry to shift from parameter competition to user care, promoting the industry's upgrade towards green and healthy consumption. Currently, 100% of the 34 ULEDX main products on sale in China are energy-efficient, and over 90% are rated as Tier 1 energy efficiency.
Targeting diverse consumer lifestyle scenarios, Hisense offers a variety of products, including artistic TVs, mural TVs, gaming TVs, mobile smart screens, and 4K laser projectors, catering to the needs of different consumer scenarios. Meanwhile, Hisense's Rome Holiday series washing machines, fresh air conditioners, and vacuum refrigerators have also gained popularity, effectively enhancing users' living standards and creating a comfortable smart home experience.
Hisense's "Green Planet Renewal Plan" boasts four key advantages:
- Simplified Old Appliance Valuation: Old appliances, regardless of brand, category, or age, can be valued online, and after submitting the application, users can receive new appliance coupons with one click.
- Full Range of Appliance Options: A selection of thousands of high-energy efficiency green home appliances, including TVs, refrigerators, air conditioners, washing machines, and kitchen appliances, meet consumers' comprehensive needs.
- Double Subsidies for New Appliance Purchases: In addition to the transaction price, enjoy government and enterprise trade-in subsidies, with a maximum government subsidy of 2,000 yuan per unit and an additional maximum subsidy of 2,000 yuan from Hisense.
- One-Day Installation Completion: Free dismantling of old appliances, immediate installation of new ones, completed within a day, providing convenient and efficient service.
To make it easier for consumers to participate in trade-in activities, Hisense has established seamless home appliance recycling and trade-in channels, fully integrating a network of over 70,000 offline stores, online platforms like JD.com, Tmall, and Douyin, and over 10,000 service engineers, covering all provinces nationwide. Consumers can participate in home appliance doorstep recycling and Hisense's trade-in activities, whether online, offline, or even at nearby community stores, enjoying genuine convenience and benefits.
In terms of recycling, Hisense has established a nationwide old appliance recycling system, with 30 marketing centers nationwide collaborating with reputable appliance recycling companies to ensure the standardized recycling and dismantling of old appliances. Through the "Hisense Loving Home" system, Hisense fosters the "internet + home appliance recycling" model, offering users online old appliance evaluation, trade-in subsidy issuance, new appliance selection, and one-stop "delivery, dismantling, installation, and collection" service, meeting consumers' green recycling and upgrade needs for all home appliances.
Hisense will further promote the practical implementation of old appliance recycling and trade-in activities, enabling consumers to shift their home appliances from "having them" to "having quality ones," paving the way for a higher quality green and low-carbon lifestyle and jointly building a new green, intelligent, and efficient home appliance consumption ecosystem.
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