A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley

Tech 2024-09-11 22:59:43 Source: Network

A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley"Science and art, they both part company at the foot of the mountain, but they meet again at the summit." So wrote 19th-century French author Gustave Flaubert

A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley

"Science and art, they both part company at the foot of the mountain, but they meet again at the summit." So wrote 19th-century French author Gustave Flaubert. Today, in the 21st century, this statement has been vividly embodied in the collaboration between HONOR and Studio Harcourt. On September 5th, HONOR CEO Zhao Ming announced at IFA 2024 that HONOR's strategic partnership with French studio Harcourt had been upgraded to a new level, with a Studio Harcourt dedicated space being established at the HONOR Global Flagship store in Chengdu, bringing the beauty of classic portrait photography to Chengdu, China, and initiating a time-transcending dialogue between technology and art.

On September 10th, the only Studio Harcourt space in Asia officially opened its doors at the HONOR Chengdu Flagship store, bringing nearly 90 years of light and shadow artistry and modern AI technology together, spanning nearly 10,000 kilometers, to "meet" in Kuanzhai Alley. Olympic champion Zhang Yufei also witnessed this "dialogue" of time and space, adding a touch of glory to this moment imbued with artistic and technological charm.

Modern AI Technology Recreates Centuries-Old Aesthetics

Studio Harcourt, one of the oldest and still active photography studios in the world, was born in Paris in 1934. Here, every portrait is infused with unique insights and craftsmanship, like works of art. With the rapid development of AI technology, Harcourt's art of light and shadow is becoming increasingly accessible. In May of this year, HONOR and Harcourt collaborated deeply on technological innovation, introducing the "Harcourt Light and Shadow Portrait Master" on the HONOR 200 series. Powered by AI, the AI Light and Shadow Portrait Imaging Engine is designed to emulate Harcourt's professional imaging, offering users three styles: Vivid Portrait, Textured Portrait, and Classic Portrait.

The HONOR MagicV3 series, HONOR MagicVs3, and the foldable MagicVFlip all feature upgraded "Harcourt Light and Shadow Portrait Master". HONOR, leveraging cutting-edge AI technologies like light and shadow enhancement algorithms, is reviving classic portrait photography, opening up a new track for mobile imaging, and exploring new boundaries where technological innovation and humanistic art intersect.

Replicating Studio Harcourt's century-old professional photography process using modern AI technology in smartphones was no easy feat. How could complex lighting be simulated with AI? How could natural and visually appealing light and shadow be achieved? HONOR and Studio Harcourt spent over 400 days meticulously refining their work, paying attention to every detail of imaging, and overcoming numerous "impossibilities." Ultimately, HONOR employed multi-AI computing power to recreate Studio Harcourt's shooting process and light and shadow reconstruction, reviving the three-dimensionality, spatiality, and artistry of Studio Harcourt's images.

A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley

HONOR Uses AI Technology to Continuously Drive Mobile Imaging Technology Forward

In recent years, HONOR's core mission in mobile photography has been crystal clear: to emulate DSLRs. From the HONOR 90, 100, and 200 series to the recently released MagicV3 series, HONOR has consistently set its sights on the optical and photographic experience offered by DSLRs, leveraging AI technology to continuously drive mobile imaging technology forward.

Guided by HONOR's unwavering commitment to "long-termism," the company has accumulated a strong technological foundation, enabling it to break new ground in exploring the intersection of technological innovation and humanistic art. The HONOR Chengdu Flagship store, where Studio Harcourt is now located, is a testament to this convergence of history and modernity, technology and humanity.

HONOR has infused the store's traditional architectural space with innovative technological design, incorporating lighting systems, dynamic architectural ambient lighting effects, and interactive display walls in different zones. It presents a variety of activities to help consumers discover the "enlightening" nature of technology. In the three months since it opened, the HONOR Chengdu Flagship store has become a new landmark for local culture and tourism, breathing new life into the Qing Dynasty's ancient streets, Kuanzhai Alley.

Delivering a Challenger's Calling Card to the World

The establishment of Studio Harcourt at the HONOR Chengdu Flagship store not only incorporates a time-transcending dialogue between technology and humanities, but also reflects a deep mutual respect between champions. Olympic champion Zhang Yufei played a role in the unveiling ceremony of Studio Harcourt at the HONOR flagship store. She spoke about how HONOR, as a leading Chinese technology brand, is gaining increasing global influence just as Chinese athletes are standing at the center of the world stage, winning global attention and respect with greater confidence and strength.

A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley

At the recently concluded Paris Olympics, Zhang Yufei fought valiantly, winning 6 medals, bringing her career total of Olympic medals to 10, becoming the athlete with the most Olympic medals in Chinese history.

HONOR is also displaying the spirit of a challenger. According to a report by market research firm Canalys, HONOR successfully ranked among the top five global high-end smartphone sales in the first quarter of 2024, with only two Chinese brands among the top five. On the eve of IFA 2024, Counterpoint data revealed that HONOR accounted for 70% of the growth in large foldable sales in Europe in the first half of 2024. In the second quarter, HONOR surpassed Samsung to become the leading player in the Western European foldable market for the first time.

At this year's IFA, HONOR launched the HONOR MagicV3 globally, not only breaking the previous record for thinness in the industry, which was held by the HONOR MagicV2, reducing the folded thickness to 9.2 mm, but also taking AI to new heights. The newly upgraded Any Door AI interactive function, as well as AI defocus eye protection technology, AI peer-to-peer noise reduction, and other AI innovations, provide users with a "smarter, more intelligent, and more user-friendly" interactive experience.

HONOR will continue to press the "fast forward button" on global foldable market development with the MagicV3 in its next global journey.

HONOR's Cross-Border Collaboration with Studio Harcourt Showcases the Limitless Imagination of Chinese Tech Companies

It is worth noting that behind a series of impressive data and cutting-edge products, both Zhang Yufei and HONOR have always maintained a challenger's spirit, starting from scratch and never giving up.

A Time-Transcending Dialogue Between Technology and Art: HONOR and Studio Harcourt Join Hands to Usher in a New Era of Mobile Imaging in Kuanzhai Alley

After becoming independent, HONOR had to rebuild its talent, technology, and market from scratch. In the past four years, HONOR has consistently shown the world the resilience of Chinese tech companies with a challenger's spirit, presenting the world with a calling card of China's thriving and upward-trending scientific and technological forces.

"Pushing open the doors of Kuanzhai, towards global glory." This is how Zhao Ming explained the significance of choosing Kuanzhai Alley as the location for the HONOR Chengdu Flagship store.

With the full upgrade of HONOR's strategic partnership with international studio Harcourt, the two parties will also "push open a door" for collaboration between global terminal manufacturers and high-end imaging resources. This collaboration in imaging is no longer just a simple co-branding partnership; it is about truly enhancing the presentation on the consumer value interface. The two parties have achieved real in-depth technical collaboration, complementing each other's strengths and co-creating value.

Industry experts believe that this cross-border collaboration between HONOR and Studio Harcourt is showcasing the limitless imagination of Chinese tech companies in combining technological innovation with art. Chinese scientific and technological forces are presenting themselves to the world with greater confidence, openness, and innovation. In the new context of Chinese companies going global, the path of Chinese tech companies is like a galloping dragon or a spirited horse, running freely across boundless plains.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: and in Time-Transcending Dialogue Between Technology Art HONOR Studio