Compensation of 10 billion yuan, banning iPhone sales! Apple is in big trouble, Cook: hard to the end

Tech 2023-05-17 19:52:06 Source: Network

Beyond Ocean and Sky. mp33:59From Songke JiFaced with the fiercely competitive global technology market, the United States is not always at the moral high ground

Beyond Ocean and Sky. mp33:59

From Songke Ji

Faced with the fiercely competitive global technology market, the United States is not always at the moral high ground. In fact, sometimes the United States even wanders in the gray zone in terms of plagiarism and infringement of intellectual property rights of foreign companies.

In this article, we will provide a detailed analysis of a patent dispute between Apple and Chinese company Shanghai Zhizhen Intelligent, as well as its impact on both companies and the entire technology industry. Faced with such tremendous pressure, Apple CEO Tim Cook said, "Just be tough to the end

Apple has faced a compensation claim of 10 billion yuan and a demand to ban the sale of iPhones containing Siri related technology due to Siri's infringement of the patent rights of Chinese company Shanghai Zhizhen Intelligent. This dispute has been going on for 11 years, starting in 2012 when Zhizhen Intelligent sued Apple. In 2013, the China National Intellectual Property Administration recognized that Zhizhen's intelligent patent was valid, and Apple's infringement was established. However, Apple did not stop there and instead launched a series of counterattacks, ultimately winning the lawsuit in the Beijing High Court.

Despite achieving a temporary victory in court, this did not make Shanghai Zhizhen have to give up. In 2016, they sued Apple again for patent infringement. Until 2020, the Zhizhen Intelligent patent was once again recognized as valid, and Apple's Siri technology infringed on their "mini robot" technology patent. In August 2020, Zhizhen Intelligent continued to sue Apple, demanding compensation of 10 billion yuan and banning the sale of infringing products. On May 5, 2023, the case had its seventh hearing.

The reason why this dispute has attracted global attention is because Siri holds a core position in Apple's product line. Siri, as a voice assistant, plays an important role in devices such as iPhone, iPad, and Mac. In addition, Siri is also considered Apple's main means of interaction in AR glasses and smart cars in the future. Therefore, once banned, it will inevitably have a significant impact on Apple's future development.

In fact, Chinese technology company Zhizhen Intelligence developed a robot called "Xiaoi" that can intelligently reply to messages as early as 2004 and applied for relevant patents. Siri, on the other hand, originated from the Siri company acquired by Apple in 2010, which was established in 2007. This indicates that Chinese technology companies are pioneers in this technology, while Apple in the United States is a follower.

It is worth noting that the response of the US media to this lawsuit has been quite intense. They warned Shanghai Zhizhen Intelligent not to engage in litigation out of thin air, otherwise Chinese technology companies will face similar treatment. Shanghai Zhizhen Intelligent was just launched in the United States in March of this year and is known as the "number one brand of intelligent robots in China", which has raised concerns about its retaliation in the US market.

Although Apple has faced multiple infringement accusations and compensation claims abroad, such as Brazil fined Apple hundreds of millions of yuan for not providing a charger for the iPhone, and European consumers claiming $200 million from Apple for "speed down", this is still the first time in China. Once Apple loses the lawsuit, it is forced to ban the sale of related products and pay huge compensation, which will become a precedent in Chinese history. At that time, more Chinese consumers may step forward to sue Apple, making it pay a heavy price for its arrogance.

In addition, this lawsuit also demonstrates the progress of Chinese technology enterprises in intellectual property protection. With the continuous improvement of China's technological level, domestic enterprises are paying more attention to intellectual property protection, especially in the high-tech field.

This is one of the original intentions of Shanghai Zhizhen Intelligent suing Apple. They stated that this lawsuit against Apple is aimed at showcasing the strength of Chinese AI companies to the United States.

However, from another perspective, this lawsuit also reflects the intensity of the current global patent war. Especially in the high-tech field, major enterprises are willing to engage in long-term legal struggles with competitors in order to protect their own interests. This phenomenon is not limited to enterprises between China and the United States, but also involves various companies worldwide.

In short, the patent lawsuit Apple is facing will have a profound global impact. On the one hand, it reveals the importance of intellectual property protection in the context of globalization; On the other hand, it also exposes the current level of fierce competition in the global technology field. Regardless of the final outcome, this lawsuit will become a landmark event in the history of the technology industry. At the same time, this is also a serious challenge for Apple, let's wait and see how Cook can respond to this crisis and be tough to the end.

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