2023 Zhongguancun Forum | 360 Liang Zhihui Interprets New Opportunities in Metaverse Marketing

Tech 2023-05-29 11:36:47 Source: Network

From May 25th to 30th, the 2023 Zhongguancun Forum was held in Beijing. At the "Internet 3

From May 25th to 30th, the 2023 Zhongguancun Forum was held in Beijing. At the "Internet 3.0: Future Internet Industry Development Forum" held on May 27th, Liang Zhihui, Vice President of 360 Group, gave a keynote speech on "AIGC Empowered New Generation Metaverse Marketing Cloud", sharing with global industry partners and users how to use metaverse technology to achieve new breakthroughs in enterprise marketing in the digital era. At the same time, 360 will participate as a joint drafting unit in the research work on the "Internet 3.0 Industry Digital Application Development Report" led by the China Academy of Information and Communications, guided by the Beijing Municipal Commission of Science and Technology, Zhongguancun Management Committee, and Beijing Association of Science and Technology, and jointly participated by China Unicom, Ant Blockchain, Runchain Technology, Shangyi Technology, and Boding Shihua.

It is understood that relying on years of technological accumulation in the field of internet products and security services, 360 has created an enterprise level metaverse marketing cloud platform - N World, helping enterprises establish a marketing base and achieve "check-in" through SaaS, achieving functions such as theme scene decoration, digital character design, enterprise promotion and promotion, user online interaction, and guest remote connections. Through immersive interactive experience, multi scene content aggregation, and omnichannel traffic support, we help enterprises achieve marketing customer acquisition and performance growth, empowering them to transform their marketing digital intelligence.

At the event, Liang Zhihui summarized the advantages of the N World Metaverse Marketing Cloud with the words "fast, large, light, and provincial". Firstly, SaaS based services reduce development costs, shorten the launch cycle, and complete the activity space construction in the fastest three steps. Secondly, with segmented map loading and support for 10000 people on the same screen, the ability to undertake large-scale events is beyond doubt. Thirdly, a lightweight 2D/3D solution with full link, low threshold, and excellent experience. Fourthly, online scenarios can effectively save offline construction costs, and digital marketing tools can effectively reduce marketing costs.

Liang Zhihui believes that the "transition from virtual to real" of the metaverse will accelerate the reconstruction of human and cargo yards. The combination of AIGC and metaverse has greatly improved the digitalization level of enterprises, reduced costs and increased efficiency internally, and gained customers through external marketing.

A "field" can conveniently and quickly build various virtual spaces such as exhibition halls, press conferences, stores, concerts, etc. in virtual reality scenes. In the N world, multiple large-scale conferences can be held every day without the need for reservation or scheduling. By horizontally expanding the server, multiple gatherings of tens of thousands of people can be held simultaneously, and a never-ending press conference or concert can be created. These highly realistic remote scenes provide enterprises and users with a highly impactful immersive experience, achieving the same frequency of face-to-face communication.

With the support of the "strongest brain", AI driven digital people have achieved one minute reading of 10000 pages of reports and 7X24 hours of tireless work, greatly improving marketing efficiency. In the N world, every enterprise can customize its brand virtual digital human image based on its existing brand image, create corporate digital customer service, achieve live streaming explanations, brand promotion, intelligent interaction, and other functions, respond in real-time and meet user needs. The audience enters the virtual space as a virtual identity to watch shows and exhibitions, and both real and virtual digital people can compete and interact on the same screen in the N world.

With the help of AI technology, enterprises can quickly produce graphic and textual content in the metaverse space, greatly improving efficiency. At the same time, the quality of image materials is no inferior to that of real people, and even catching up. N World Metaverse will provide efficient and professional technology and product capabilities for various industries, especially small and medium-sized enterprises, injecting momentum into improving marketing efficiency and productivity for small and medium-sized enterprises.

At present, NWorld has built interactive marketing scenarios such as summits, enterprise exhibition halls, training and teaching, concerts, art exhibition, and will output solutions for exhibition, cultural tourism, education and other industries to meet different marketing needs. In the future, N World will continue to use data real fusion technology to break time and space limitations, and create an efficient reference paradigm for enterprise marketing with more flexible real-time communication methods, more flexible organizations, and smoother processes.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: 2023 Zhongguancun Forum Liang Zhihui Interprets New Opportunities in