Intensify the introduction and construction of modern technology in scenic areas, and turn smart tourism into a new option for consumption

Tech 2023-06-03 07:46:23 Source: Network

Smart tourism has become a new option for consumptionGoing to Wunv Mountain, Qingyun Mountain, and Fenglin Valley for leisure and relaxation, and staying in a small town for one night to experience a rural vacation, has become a new option for tourists to come to Benxi City, Liaoning Province for tourism and consumption. And these scenic spots are attracting more people by improving the intelligent development level of cultural tourism

Smart tourism has become a new option for consumption

Going to Wunv Mountain, Qingyun Mountain, and Fenglin Valley for leisure and relaxation, and staying in a small town for one night to experience a rural vacation, has become a new option for tourists to come to Benxi City, Liaoning Province for tourism and consumption. And these scenic spots are attracting more people by improving the intelligent development level of cultural tourism.

Recently, Shenyang tourist Gao Ling participated in an event at Fenglin Valley Forest Park located in Huanren County. Although this is her third time here, due to the vast mountains and forests in the scenic area, she is still not very familiar with the route. Unexpectedly, the "smart tour guide" in the scenic area helped a lot.

"The mobile phone signal here is very good. I search the official account of 'Maple Forest Valley' on my mobile phone WeChat, click 'Smart Guide', and you can navigate intelligently. With the help of navigation, I walked from the Jiudui Waterfall scenic spot to Xifeng Pool, and there were real-time voice explanations all the way, which was very convenient," said Gao Ling.

Li Guang, Marketing Director of Huanren Fenglin Valley Forest Park Tourism Co., Ltd., introduced that Fenglin Valley was formerly a state-owned forest farm. Now, through the development of forest tourism, it has changed from "cutting trees" to "watching trees" and from "selling wood" to "selling landscapes". With the development of smart tourism projects, their scenic spots have become more popular.

Like Fenglin Valley, the level of intelligent development of cultural tourism in Wunvshan Scenic Area is also constantly improving. Liu Nannan, Deputy General Manager of Liaoning Wunv Mountain Tourism Development Group Co., Ltd., introduced that Wunv Mountain Scenic Area empowers the integrated development of cultural tourism with digital and intelligent technology. The scenic area continues to increase the introduction and construction of modern technology, focusing on creating a "smart scenic area", and has built a large data control center, integrating subsystems such as security monitoring system, electronic ticket system, electronic access control system, and weather warning.

The improvement of intelligent development level has also driven consumption. We are focusing on creating a national 5A level scenic area. Due to significant improvements in supporting facilities and smart tourism, the scenic area has attracted more and more tourists to enter Huanren. Villagers around the scenic area have set up homestays, picking gardens, farmhouses, and local product stores, with a significant increase in income, "said Liu Nannan.

Many tourists also visit Liaoning Shenzhongtang Health Industry Co., Ltd. after visiting Fenglin Valley and Wunv Mountain. The company's' Wild Mountain Ginseng 'Museum and' Fangshan Culture 'Museum are very popular, "said Song Yutong, the deputy general manager of the company.

Cen Song, Director of the Cultural Tourism, Radio and Television Bureau of Huanren Manchu Autonomous County, stated that Huanren County has strengthened the application of intelligent services, providing tourists with "one-stop" services such as online reservations, electronic explanations, tour guides, catering and shopping, creating a Huanren cultural tourism integration brand, increasing new highlights of Huanren cultural tourism consumption, and promoting the diversified development of the cultural tourism industry.

Xiaoshi Yizhuang is a national 4A level scenic area located in Xiaoshi Town, Benxi County. It has now developed into a popular online check-in destination that integrates characteristic tourism, rural vacation, ecological health, cultural performance, and the integration of three industries.

We develop smart tourism and promote consumption through a new business model of 'sea, land, and air', "Han Guohua, Chairman of Liaoning Xiaoshi Yizhuang Group Co., Ltd., told reporters. Specifically, 'land' refers to offline physical stores, 'air' refers to online e-commerce platforms and new media, and 'sea' refers to industrial integration, industry alliances, and cross industry alliances. Through the creation of this model, the small city and one village have successfully achieved multi platform group heating, symbiosis and win-win situation. Through the combination of online and offline, the online account of the scenic spot is operated by using new media platforms such as Tiktok, Kwai, video number, and Xiaohongshu, and the offline tickets, guest rooms, and distinctive agricultural and sideline products are pushed to the Internet and consumers' mobile terminals, realizing the counter trend growth of business income. At present, Xiaoshi Yizhuang has a total of 683000 followers online, achieving a total transaction amount of 10 million yuan; From January to March 2023 alone, nearly 300000 people entered the park through online attraction, a year-on-year increase of 200%; Operating revenue increased by 300% year-on-year.

Nowadays, Benxi City is relying on the unique natural scenery of Liaodong to integrate cultural tourism, develop smart tourism, and create a cultural and tourism consumption area with strong cultural characteristics in the Northeast region.

(Economic Daily Wen Jicong)

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