Exclusive Huang Lei, General Manager of Alibaba Taobao Education Business Unit, resigns or engages in entrepreneurship in the field of education and training

Tech 2023-05-15 08:05:39 Source: Network

Interface News Reporter | Cheng LuInterface News Editing|On May 14th, Interface News exclusively learned from multiple independent sources that Huang Lei, Vice President of Alibaba Group, General Manager of Taobao Education Business Unit, and Head of Taobao University, had recently resigned. He is the longest serving president of Taobao University and the main person in charge of Alibaba's education sector, at the P11 level internally

Interface News Reporter | Cheng Lu
Interface News Editing|

On May 14th, Interface News exclusively learned from multiple independent sources that Huang Lei, Vice President of Alibaba Group, General Manager of Taobao Education Business Unit, and Head of Taobao University, had recently resigned. He is the longest serving president of Taobao University and the main person in charge of Alibaba's education sector, at the P11 level internally.

It is understood that Huang Lei's direction after leaving Alibaba may be entrepreneurship, which may still focus on the education and training track. ToB's enterprise level services mainly provide training, marketing, live streaming operations, short video operations, and other services.

As of press release, Alibaba has not publicly responded to this.

Huang Lei used to be a Southern media personality and joined Alibaba in 2008. He has been working at Alibaba for 15 years now. During this period, he has successively served as the senior director of Alibaba, the business principal of Taobao University, the managing director of Tianxia Online Business, the president of Alipay University, the president of Flying Pig Institute and other positions.

As a core education and training department under Alibaba Group, Taobao University's earliest service target was sellers who opened stores on Taobao and Tmall platforms, helping small and medium-sized enterprises solve various problems. In the later stage, Taobao University also provides different solutions around the growth stage and business value chain of the store.

According to insiders, as position 1 responsible for Taobao and Tmall merchant growth training, Huang Lei once helped build Alibaba's merchant growth system.

The system is roughly divided into three levels. One is at the entry-level level. During Jiang Fan's tenure, the Taobao mini course developed by Huang Lei's team was mainly a stepping stone for small and medium-sized businesses to open Taobao stores; Secondly, it is an industry level "secondary college" targeting different industries such as clothing, fast moving consumer goods, consumer electronics, and home decoration; Thirdly, for top brands such as Est e Lauder, the Taobao University team will customize plans from strategy development to accompanying and landing, and even internal employee training for them.

In the past few years, the business of Taobao University has developed rapidly. According to insiders, as of the end of 2022, Taobao University has established a total of 70 merchant training bases and 4 branch schools nationwide. By 2021, Taobao University's annual revenue has exceeded 500 million yuan. In addition, Taoda has also set foot in global digital trade training, including Southeast Asian countries covered by Lazada's business, Russia and Spain, the headquarters of AliExpress, and the Belt and Road in Central Asia and Eastern Europe. These are all the achievements of Huang Lei during his tenure.

According to Tianyancha, during Huang Lei's tenure as an executive, he mainly covered the training and education landscape - Zhejiang Taobao Education Technology Co., Ltd., Alibaba (Jiangsu) Education Technology Co., Ltd., Shanghai Zhizhuan Culture Co., Ltd., as well as business operation service clusters - Zhejiang Tianxia Online Commerce Company, Taobao Tianxia Media Company, Hangzhou Tianzi Network Technology Co., Ltd.

In addition, when Jiang Fan served as the president of Taobao Tmall, he established the Taobao Education Business Unit in 2020, with Huang Lei being the first general manager. This department is parallel to Juhuasuan, Taobao Industry, C2M, content e-commerce, and others. At that time, Taobao Education proposed to bring 100000 new students to over 1000 top educational institutions within the next three years, totaling 100 million new students, known as the "100 million new student plan".

According to Huang Lei's vision, Taobao Education is not about building an education and training industry chain within the Taobao and Alibaba economies from scratch, but rather about reorganizing the supply and demand chain around knowledge that has already formed behind 800 million consumers and hundreds of millions of goods.

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