Looking at Smoke and Fire from the Perspective of "618" Consumption

Tech 2023-06-03 07:53:05 Source: Network

The annual "618" promotion has recently kicked off, and major e-commerce platforms are taking the mid year exam. At present, thanks to the sustained economic recovery and increased consumer willingness of residents, as well as the early deployment of various platforms and businesses, the entire consumer market has shown a hot scene

The annual "618" promotion has recently kicked off, and major e-commerce platforms are taking the mid year exam. At present, thanks to the sustained economic recovery and increased consumer willingness of residents, as well as the early deployment of various platforms and businesses, the entire consumer market has shown a hot scene.

From the perspective of physical consumption, more and more high-quality products are entering the market, meeting the increasing consumer demand. Among them, 3C digital products have received attention, and sales of trendy digital products such as emerging lyric speakers, foldable screen phones, and micro single cameras have seen rapid growth; Segmented home appliance products are favored, with orders for ultra-thin refrigerators, 2-piece hanging air conditioners, game TVs, cream wind curtains, enamel pots and other home appliance products rapidly increasing; The fashion consumer market is showing an upward trend, and the attention to fashion accessories, footwear and other products continues to increase.

From the perspective of service consumption, various types of service products have quickly entered the public's view. The order volume of 3C digital products purchased through exchanging old for new increased by over 120% year-on-year, and the pre-sale order volume of home appliances exchanged for new increased by 139% year-on-year; The pre-sale orders for decoration services such as overall full coverage and partial decoration have increased by more than three times year-on-year; The consumption growth of life service products is strong, and regular purchasing services that meet household daily consumption are being chosen by more consumers.

Overall, the per capita order volume for pre-sale goods increased by over 30% year-on-year; The pre-sale order volume in rural areas of the county increased by over 40% year-on-year; Among consumers participating in pre-sales, the '90s generation' are the main group, accounting for 70%.

Behind the "618" consumption boom, there is a continuous rise in fireworks, which has also enabled various enterprises and merchants in the upstream and downstream of the industrial chain, online and offline, to achieve solid growth. With the continuous development of the mid year promotion, it is recommended that relevant enterprises invest more diverse, advanced, and fashionable products for consumers to choose from while ensuring product quality. At the same time, relevant enterprises should provide more personalized service measures or products based on the different needs of consumers to enhance their shopping experience.

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